Tim Elliott's Resume (Last updated September 17th 2009)

I've spent my career at the bleeding edge of marketing with extensive online (since 1994), search marketing (since 2000), and social media (since 2004) experience.

After 13 years at Eastman Kodak in the professional photography and printing verticals, I moved to the Twin Cities to join WAM!NET, a Web 1.0 tech start-up that built the largest private IP network in the late 1990's. After that company was sold, I moved to Datalink, an enterprise storage VAR to start-up to run their professional services group. While at Datalink, I discovered blogging and podcasting and started Winecast, the first wine podcast, in 2004. By 2006, I was getting enough interest from wineries to launch my own social marketing practice named Acan Media (after the Mayan god of wine). This practice has grown to encompass both wineries and tech companies including Comcast and Oracle. In my spare time, I occasionally teach online marketing at Concordia University in St. Paul.

So I have traditional marketing and brand management experience, have worked in both B-to-B and B-to-C and actively participate in social media as a content creator and adviser. You can find me online at a number of places but mostly at my personal blog (timelliott.us), my wine blog (winecast.net) and company blog (acanmedia.com). I'm also on Twitter @timelliott, @winecast and @acanmedia.

Conversational marketing practice targeting wineries and technology companies.

• Developed social marketing best practices in the wine industry to increase direct to consumer sales.
  

• Conceived and executed annual integrated marketing plan incorporating demand generation, brand building, public relations, online & email marketing, promotion and social media activities.
  

• Combined email marketing and social media to extend consumer experience online and increase wine club loyalty.
  

• Architect and implement Wordpress-powered websites to support the integration of client social media activities.
  

• Produce educational podcasts (both audio & video) in support of client social media campaigns.
  

• Provide blogger outreach and social media release support for product launches.
  

• Monitor retail media and produce daily digest delivered via RSS and email.

Teach undergraduate courses in internet and relationship marketing.

• Created online marketing curriculum and best practice case studies for class discussion.
  

• Incorporated new media strategies such as blogs, podcasting, wiki's, social networks and services.
  

• Experience teaching the course both in classroom and online, adapting curriculum for both mediums.

Responsible for leading professional services business plan, developing new storage services offerings, and creating tools & practices to enhance the company's service delivery capabilities. This includes consulting, customer support, installation and training services.

• Increased top-line revenue from professional services and customer support by 37% in less than 3 years and gross profit by 27% over the same period.
  

• Grew consulting business by over 800%, to $2.8M, increasing margins to over 45%.
  

• Commercialized storage assessment consulting service within first 90 days.
  

• Defined and executed services brand strategy to differentiate consulting and customer support services.
  

• Conceived and implemented tiered premium customer support offerings, extending revenue opportunities.

Responsible for all product & segment marketing and communications activities for the company worldwide. Accountable to global P&L for Commercial segment. Directly managed a staff of five.

• Developed and implemented a global pricing structure shift from transaction to subscription model, increasing gross margin contribution by 42%.
  

• Maintained service revenue growth profile while reducing cost structure by over 3X.
  

• Developed multi-year product roadmap to lead development activities.
  

• Focused customer value propositions on solutions rather than service lines, reducing sales cycle.
  

Also held the roles of European Marketing Director from 2000-01 and Marketing Director, Graphic Arts from 1998-2000.

Directed and implemented global marketing strategy for digital proofing, dry film, computer-to-plate and color management software.

• Managed global marketing communications process, ad agency relationship and budget.
  

• Generated demand for key products via field seminars and co-marketing activities.
  

• Led global partnership initiatives with major OEMs and ISVs.
  

Also held the roles of Market Segment Manager, Prepress from 1994-96, National Account Manager from 1991-94 and Account Manager from 1985-91.