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Professional Experience
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Consultant/President
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Lakeville, MN
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Acan Media
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January 2006 - Present
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Conversational marketing practice targeting artisan wineries to increase direct consumer online sales. - Developed social media best practices for the wine industry.
- Conceived and executed annual integrated marketing plan incorporating demand generation, brand building, public relations, online marketing & promotion.
- Combined email marketing and social media to extend consumer experience online and increase wine club loyalty.
- Produced educational podcasts in support of client social media campaigns.
- Created media monitoring process delivering coverage and industry news via RSS and email.
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Adjunct Professor, College of Graduate and Continuing Studies
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St. Paul, MN
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Concordia University, St. Paul
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December 2003 - Present
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Teach undergraduate courses in internet and relationship marketing. - Created online marketing methodologies and best practice case studies for class discussion.
- Incorporated new media strategies such as blogs, podcasting, vlogs and wiki's.
- Experience teaching the course both in classroom and online, adapting curriculum for both mediums.
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Product Manager, Storage Services
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Chanhassen, MN
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Datalink
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February 2003 - January 2006
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Responsible for leading professional services business plan, developing new storage services offerings, and creating tools & practices to enhance the company's service delivery capabilities. This includes consulting, customer support, installation and training services. - Increased top-line revenue from professional services and customer support by 37% in less than 3 years and gross profit by 27% over the same period.
- Grew consulting business by over 800%, to $2.8M, increasing margins to over 45%.
- Commercialized storage assessment consulting service within first 90 days.
- Defined and executed services brand strategy to differentiate consulting and customer support services.
- Conceived and implemented tiered premium customer support offerings, extending revenue opportunities.
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Executive Director, Global Marketing
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Eagan, MN
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WAM!NET
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March 1998 - April 2002
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Responsible for all product & segment marketing and communications activities for the company worldwide. Accountable to global P&L for Commercial segment. Directly managed a staff of five. - Developed and implemented a global pricing structure shift from transaction to subscription model, increasing gross margin contribution by 42%.
- Maintained service revenue growth profile while reducing cost structure by over 3X.
- Developed multi-year product roadmap to lead development activities.
- Focused customer value propositions on solutions rather than service lines, reducing sales cycle.
Also held the roles of European Marketing Director from 2000-01 and Marketing Director, Graphic Arts from 1998-2000. -
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Worldwide Marketing Manager, Digital Solutions
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Rochester, NY
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Eastman Kodak Company
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September 1985 - March 1998
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Directed and implemented global marketing strategy for digital proofing, dry film, computer-to-plate and color management software. - Managed global marketing communications process, ad agency relationship and budget.
- Generated demand for key products via field seminars and co-marketing activities.
- Led global partnership initiatives with major OEMs and ISVs.
Also held the roles of Market Segment Manager, Prepress from 1994-96, National Account Manager from 1991-94 and Account Manager from 1985-91. -
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